Kapil's Take

Who are Customers? Have you heard of the saying, ‘Customers are always right”? Why does this saying have a huge importance in business? Well, customers are the people who pay for the products or services that you produce or provide. It is their money that ultimately fuels the growth of any business.

Customers and businesses are really two sides of the same coin. I even dare to take it one step further. Customers really are partners in business and collaborators of success.

Leaving out customers in important decisions of business is like tossing one wheel out of your 4×4 while going up the hill. The law of nature is that what does not grow gets eliminated. Businesses must grow and customers are becoming more and more important.

I am not a master businessman(not yet) and I have no degree in business. The closest I come is having 2 courses in economics and 1 in administrative studies and I am self employed. But what I am is an observer and I am observing that businesses are moving away from shareholder’s game to a stakeholders game. Although this shift has been happening for quite a long time now, there are few businesses that have taken this game to heart and these are the ones that truly seem to be pulling away from and ahead of the rest.

Ultimately everyone is playing their part. The workers are playing their part, the businessmen are playing theirs and customers are playing their part. The world is becoming smaller and smaller by the minute. A product or service is no longer made or provided by one party or even one part of the world. Collaboration is in a big part the soul of progress in our world today. What’s really making it happen is technology – the Internet to be very specific and to be even more specific – Web 2.0!

If the parties involved in providing products and services are working together, then why not take things a little further. Why not let the customers or the end users play a big role in  it as well. Because ultimately this work, whether it be some product or a service, is for the customers. Make customers your partners in business and collaborators of your success!

The word “Kesario” literally means ‘The Orange One’, but its significance is far more profound. Kesario signifies courage, valor, positive attitude, and the rising sun that ends darkness and the beginning of something better.

Kesario.com is a muti-phased online social networking project. We are currently in the first phase which aims to:
Connect – connect people of different races, color, caste, creed and age
Conquer – conquer differences, distances and disruption
Create – create friendships, communities, albums, events and more.
Communicate – communicate with old friends and new, form communities, upload pictures, tag and comment to share memories or create new ones.
Culture ‚Äì use technology to bring people together. Be part of the ‘oneness’ theme that Kesario wants its members to be part of and become a Kesario!

—

The above is right from http://www.kesario.com/public?what_is_kesario

After graduating in 2007 with specialized honors bachelors in Computer Science I worked at Accenture, an IT consulting company for about a year as a performance test engineer. I worked there for exactly a year and then I left that job to pursue few things that I’ve always had plans on doing – venturing out on my own. Trying to create something of my own or start up my own company.

So I started working on something that I had had ideas on since maybe second year of university. As time went by I started morphing my project into something that I thought was an excellent way to introduce it to the Internet in the form of an online social networking site that I called Kesario. I launched kesario.com in April 2009.

Remember (if you read my previous posts this month) that I had said that I was spending too much time reinventing the wheel. Well, I did spend a lot of time making and building EVERYTHING from scratch – maybe a bit too much…haha

I had planned on releasing ‘communities’ module before September, 2009, but there has been a few delays. But I got some real cool stuff coming in – so please stay tuned.

My ultimate goal is a bit bold, and maybe that is the reason I’m not expressing it here. Ultimately, after almost 6 months, I’m at a point where I may have to shut down the site or I’ll have to do something really drastic to boost its popularity.

The site itself is pretty basic (at the moment), but that will change (very soon), because that has to change. The few people that I was expecting to support me on this unfortunately have shied away. But then I have already promised myself that I will devote so much time improving myself that I will not have time to criticize others (“The Optimist Creed”).

I really have a lot of work to do and I honestly have lots of plans and I am doing so much work for kesario.com. I hope I can live up to my word. If you are reading this and you are a web developer or a programmer and are willing to help out, or pass on some advice, please contact me; and even to anyone who feels like passing a comment, do so without hesitation. I will be adding some cool stuff to Kesario, but in the meantime please signup and invite your friends, family, co-workers over.
Thank you so much .