Ever Tried Googling Yourself?

Have you ever tried Googling yourself? Were you surprised? Was it a good surprise? Was it the worst thing you did all day when you first googled yourself? Or are you one of those who google themself all the time? Or is your name not even on google?

For me, showing up on google is 80% of my marketing whether it is for business reasons or personal. Today when I googled myself, I found that there were other Kapil Busaras who were sharing the first page on Google. I am the face of my company. Most of the time my business depends on my name. My clients have found their way to me to GIVE me business from googling me.

Why have I put so much emphasis on my name up until now? Because the world we live in is very dynamic and is ever changing. I started off as a software developer, then as  Performance Test Engineering, later I became a free lance  web develper, and when that was going well, I founded Okinara Consulting Services. Although when the company was formed it's core business was focused on web development, the name that was chosen did not indicate that it was strictly a web development company. I knew I wanted to expand into other areas. Today Okinara does so much more than web development, we design Logos, flyers, brochures, create strategic solutions to social media marketing, and we will soon be launching a new product.

Tomorrow I may wish to start another business or get into a different industry. If it is a brand new company, people may not know about it, however people who know me as Kapil Bulsara, will know me even if it is a new company, and building on my previous successes I can relatively easily transition into a new field of work or business.

Some of you may not have the luxury of owning a domain name that is your personal name because it might already be taken, and even if you do have that domain name, you may be plagued by having to share the Google spotlight with other people who have the same name as you, which I am currently facing.

For that reason it is important to expose yourself more with the use of social media sites. Everyone has a Facebook account, and If you don't, stop everything at once, including reading this article and create an account NOW!. Once you have a Facebook account, what you should do is create a facebook username which gives you a public facebook page, but don't worry your personal stuff like your wall and photos because it will not be visible to the public, unless you chose to. For e.g. this is mine: http://www.facebook.com/kapil.bulsara. It is not very professional you might think. It does not have to be. Everyone knows you have a life outside of work.

Another think you need to do is get a linkedin account. If you don't already know, LinkedIn is a business-oriented social networking site. Here is my page http://ca.linkedin.com/pub/kapil-bulsara/31/4a8/821.

You also need to get a twitter account. Here is my twitter page http://twitter.com/kapilbulsara. The common thing I hear about twitter is that they don't like that it is all open to public. Well you don't need to post personal details on twitter. I use twitter to share some semi-personal stuff and also tweet about my business or just general information that will be useful for the average citizen of the Internet.

All this creates exposure and awareness of who you are. If you haven't noticed this is not new, this is the norm now. You absolutely MUST have an online presence. Traditional networking still exists and can't really be replaced, but you cannot neglect social networking. A lot of your success depends on who you know!

 

#CIRA 2010

I attended the annual CIRA(Canadian Internet Registration Authority) annual general meeting. There were two brilliant keynote speakers Terry O’Reilly – radio host of CBC’s O’Reilly and The Age of Persuasion, Mitch Joel – Social Media expert and author of Six Pixels of Separation. There was a panel of “Architects of the Internet”, which had some of the most brilliant and pioneers in the field and they discussed the origins and the future of the Internet.

Paul Vixie – Internet Systems Consortium(ISC). He is the primary author of BINDv8, has been contributing to Internet protocols and UNIX systems since the 1980s. He has developed tools like, sends, rtty, cron etc…

John Demco – Webnames.ca. John is basically the God Father of “.ca”. He helped create the .CA domain in 1987 and was its initial registrar, and chairing the CA Domain Committee until 2000. He has also been responsible for chairing and managing a number of academic and research networks.

Chris O’Neil – Google Canada. Chris leads Google’s operations in Canada as Country Director for Google Canada. He is focused on building Google’s brand and driving innovation to help fuel growth for Canadian Business.

Byron Holland – President and CEO of CIRA.

Technology Overload

As much as I love technology and especially the internet, I think we are starting to push its threshold. The internet was supposed to make life easier, and for some time it did, but now it seems more and more things are popping up and we’ve begun to push limits.

Especially starting with Web 2.0 and the online social network craze,  it almost seems we are racing against time. Everything is super fast, super connected and super “oh my God, get me out of here”.

Facebook, Twitter, Myspace, Youtube, and what not. All these networks were meant to keep us connected and get us closer, but on one end it seems that we all are getting so close we’re overlapping onto each other and invading all kinds of spaces that we can think of. And on the other hand our ‘online’ world instead of making the world smaller is becoming so huge that we don’t know who’s who and what’s where anymore.

Google just launched Google Buzz – I thought it was going to be Google Wave that was going go to be the next big thing. Another online social networking feature but this time added to Gmail. This means more networks, more feeds, more updates, more people that I don’t know adding me and trying to be my friend so that they can send me mass pokes, and walls and updates about things that I don’t care about.

Again, as I said, don’t get me wrong I love technology and I love the Internet, but it’s just getting too much. EVERYONE is on Twitter or Facebook to say the least. People want to get ‘connected’ to everyone it seems. How can people have 500 friends? How can they tweet so much? I bet if you send a friend request to a 100 most random people on Facebook, 80 of them will add you the very same day; the other 20 might add you in the following days or if not, then they don’t use their facebook account anymore.

Even I started an online social networking site called kesario.com few months back. It’s not working as well as I thought it would. I wanted to come up with solutions, and the more I spend time studying the trends the more I’m realizing that something drastic is about to happen on the Internet.

What made me think was this. Yesterday I launched the site wordsthatmatter.net for Valentine’s Day. It was a crazy idea that I had and thought it would be very interesting. Anyway, to market this site, I decided to use all these social networks. There were so many people who just kept accepting my friend requests, and following me on twitter. I opened an account specially for that site so no one really knows me, yet everyone kept adding me as a friend and following my tweets.

People on facebook and twitter are already using it to do mass marketing, and now Google Buzz. There are SO MANY of these now. Yes I know, even my site kesario.com is one of them. Sooner or later we are going to reach a threshold and the weaker ones will get eliminated (yes I know, my site is also amongst the weaker ones).

I was thinking we need a new dimension to all this – a network to manage all these networks, and there are a few out there already, but today I realized that that is only patching up the problem we are about to face. This Web 2.0 and social media/network bubble has started to reach its threshold and I predict that sooner or later it will burst.

I will write another post to say what I mean by this Web 2.0 bubble bursting because this article is getting too long and it becomes difficult with the constraint of time we have in this super fast world that we live in.