Business Philosophy

Power to Shape the Future

Believe it or not you and I and everyone else has the power to shape the future. Not everyone is an inventor, a creator, the CEO of a leading tech firm, or the designer of the next big thing, but collectively we have the strength in numbers. We are consumers and with our purchasing power we can shape the future the way we want it to be. One person alone cannot shape the future, but collectively we can, by choosing what we buy, by voicing our opinions, by making sure our voices are heard.

Every time you purchase a product or service you are telling business what you want and what you do not want. Ultimately businesses will only create and maintain products and services that lead to a profit and to be fair that is the purpose of a business – to make profit. You might not have direct influence on how a business operates but you do have power to make businesses succumb to your will. Businesses need to make profit, profit comes from sales, sales come from consumers, you are a consumer, therefore businesses need you.

I’m not going to tell you what you should purchase and from whom, neither will I suggest how we should shape the future. That is not my job, at least that is not my job in this post. All I want to do is give you a chance to examine what you are purchasing, where the product or service is coming from, whether you agree or disagree with the product making process, whether or not the company’s operations, where the product is being made and by whom the product is being made and the product itself is in alignment with your own values and beliefs.

Every time you pay for a product or service, you are creating a demand for it. An increase in demand will inevitably lead to either an increase in price or an increase in supply. Ask yourself whether you would want the increase of this product in the market. Is the increase in supply good for the economy, the general public, your government and yourself.

There is certain class of consumers known as fanboys/fangirls who would purchase anything that a company makes just because they are loyal to that particular brand name without considering the possibility of other products or services at their disposal. I’m not telling or asking you to change this behaviour. All I am suggesting is to ask yourself this question:”Would it not be better to stay loyal to yourself, to your values, to your beliefs, to your vision of the future then to stay loyal to an identity that you have formed as the user of product X or the user of services Y”.

Does it really server anyone if you remain loyal to a brand and not the technology, the quality or the essence of that product or service? And if so who does it really serve?

Are there industries that you are part of simply by being a consumer creating demand by purchasing a product or services, but those industries do not conform with your own values? Are there products that you consume on a regular basis that cause more harm than good to you and others around you.

I urge you to examine the consequence of the act of purchasing.

Remember you have the power,…we have the power to shape our future. This idea is not a break through idea, it is a simple idea that we are all a part of on daily basis, but more often than not we tend to forget about it because we are living inside of it instead of looking into it.


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